Aliya Charania’s passion for imaged style began at an early age while growing up surrounded by her family’s business, Jubilee Jewelers- Ottawa. As one of the most prominent jewelers in the city, Aliya supported the retail sales and quickly began to learn about the high end jewelry industry. Whether it was selecting new lines or training sales staff, she began to thrive in the industry and identified early on how purchasing luxury items is an emotional decision where each piece needs to resonate with the individuality of the client. Aliya took this understanding and set a sail to learn more about the textile industry, make up artistry and overall image consulting.

Aliya’s industry knowledge brought her to Toronto, where she further studied Fashion Management and Image Consulting at George Brown College. Here she developed a perspective on the sales and marketing approaches of the fashion industry. During her studies Aliya worked for FASHION Magazine and became a key makeup artist on the Slice Network for one of their reality shows. Between her time, she also became a senior retail artist at MAC cosmetics and was instrumental in developing and creating looks with new collection launches. Soon after, Aliya returned to George Brown for her certification as an Image Consultant. In this program she gained even more tools in the image industry which enabled her to start her company ‘True You- Image Consulting and Makeup Artistry.’ She believes that each woman possesses her own individual and unique glow that represents who they are in and out. Having a knack for makeup artistry and developing skills via her educational career, Aliya quickly developed her craft and successfully transformed her passion into her career.

Aside from Image Consulting, Aliya managed Hair Club’s Downtown Toronto office. For 7 years she dedicated to helping men, women and children regain their confidence through private consultations and hair restorative solutions. In her role, Aliya draw both from her education and experience in fashion and Image Consulting to help individuals build back their self-esteem. Working with clients looking to restore or enhance themselves has been a very humbling and inspiring experience for Aliya and she feels blessed to be able to impact so many people in a positive way.

Aliya and her team bring a unique experience to their makeovers with TrueYou. Blending a friendly and warm appreciation of a client’s personal taste with the knowledge of the best enhancing methods for their individual style. Her passion is bringing your truest you forward.